About
Andrew Foad is a seasoned data modeller with over 35 years of industry experience, including 15 years specialising in data and analytics. He is the creator of the Hook approach to data warehousing—a modern methodology designed to simplify integration, improve agility, and align data models with core business concepts. Andrew brings deep expertise in enterprise data architecture and is passionate about bridging the gap between business understanding and technical implementation.
Sessions
A Brief Introduction to Hook
Traditional data warehousing methods often struggle to balance agility, clarity, and business alignment. In this session, Andrew Foad introduces Hook—a practical, business-first approach to data warehousing that simplifies integration, enhances traceability, and accelerates delivery. Developed from decades of real-world experience, Hook focuses on modelling core business concepts and their relationships in a way that is intuitive, scalable, and adaptable to change. Attendees will gain insight into the principles behind Hook and how it compares to other approaches like Data Vault and dimensional modelling.
Why model data?
A panel discussion exploring the importance, challenges, and modern approaches to data modeling in today's data-driven organizations. Featuring Andrew Foad and Patrick Cuba.