Marcel van Vliet is a veteran data leader with a passion for building pragmatic, human-centric data solutions that drive real impact. Currently Principal Data Engineer at Tracksuit, Marcel plays a key role in shaping the data foundations behind one of the most beautifully crafted, always-on brand tracking platforms in the market. With over a decade of experience across startups, enterprises, and consulting, Marcel's superpower lies in bridging the strategic with the technical. He has built and led high-performing data teams at companies like Tradify, Pushpay, and LIC, driven digital transformation from the ground up, and delivered modern data platforms that don't just scale — they evolve. Prior to Tracksuit, Marcel served as Managing Consultant at Altis Consulting, where he delivered mission-critical projects for clients including NZTE, Southern Cross Travel, and Partners Life, guiding them through modern data stack adoption with precision and care. Whether he's building pipelines, rolling out metrics for C-level decision making, or redesigning legacy platforms, Marcel leads with curiosity, clarity, and a touch of dry wit.
